services: content creation, writing
objective: to engage with current sapphire cardholders with over 25,000 pts
strategy: created content for an experiential online membership community. Created content strategy for the database where cardholders can explore destinations, redeem points, and plan trips. created multi-media content and copy on destinations, hotels, offers, and packages.
*All content material was housed on internal membership platform, and isn’t able to be published here for security purposes.
