services: digital content strategy, influencer campaigns, event activations, photography, writing
objective: to gain press and awareness on the country of wales to boost tourism
strategy: created a group press trip to wales with five top chefs, four food journalists, and three food critics to explore, cover, and review welsh cuisine. resulting in articles, social coverage, and premium content
FOOD & WINE
Two years ago, a fine foods distributor introduced me to Halen Môn, hand harvested sea salt from the country of Wales in the United Kingdom...
EDIBLE MAGAZINE
Traveling to Wales with five food media folks and four chefs felt like a certain fantasy novel. Like any good fellowship on a quest, it required a map at its outset...
FOOD NETWORK LIVE
Live streaming as James Sommeron prepares a lamb at his Michelin Star restaurant in Wales. The video had over 166K views...
